Burger King's new marketing spin doesn't pass the sniff test

by

Opinion

This post first appeared on Dr. Frank Mitloehner’s blog and is re-posted with permission. Hold the pickle, hold the lettuce, hold the methane? A new communication campaign from Burger King is promising beef that comes from cows that are 33 percent less gassy on average, allowing the international fast-food chain’s consumers to have it their way without guilt. Burger King, which is part of Restaurant Brands International, has been adding lemongrass to cows’ diets in an attempt to cut down on cattle’s methane emissions. Given the greenhouse gas’ role in global warming, it’s a big deal. If nothing else, decreasing methane would buy…

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