Dean Dias, interim CEO for Canadian International Grains Institute (Cigi), has been named chief executive officer of the newly merged Cereals Canada. Cam Dahl, former president of Cereals Canada, will now serve as chief strategy officer.
Cereals Canada represents provincial producer commissions, grain companies, processors, exporters, and life science companies, and is finalizing the merger process with Cigi.
“We are pleased to announce Dean Dias as CEO of Cereals Canada,” says Todd Hames, chair of the board of Cereals Canada. “As CEO, Dean will bring a wealth of experience and energy to our new organization. His passion for agriculture, combined with his leadership and strategic vision will be a driving force behind the success of our newly merged organization.”
Dias has served Cigi in various roles over the past decade, most recently as director of value chain relations and interim CEO.
“I am humbled by the trust and responsibility the Board has placed in me, and I look forward to working alongside Cam and our dedicated staff as we seek to cement Canada’s reputation as a world leader in cereals,” says Dias.
Dahl will be focused on driving policy, government relations, and market access, as chief strategy officer.
“Mr. Dahl played an instrumental role in the creation of Cereals Canada and is a highly respected leader in the Canadian agriculture industry. His support for the newly merged organization in this role will be pivotal to our continued development and success,” Dias says.
Cereals Canada will now be focusing on developing a new strategic plan and completing a branding review, engaging with members, staff, and the industry at large. Key components of this vision will be centred around communications, policy, market development and support, research and innovation, the organization says.
Related: Board approves merger of Cigi and Cereals Canada
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