Case IH launches virtual equipment platform

Case IH is announcing the launch of Case IH VX — a virtual platform for producers to see the latest equipment and technology from the comfort of their own home.

The program will offer producers an opportunity to discover agronomic solutions, with anything from crop production to harvesting, and high-horsepower tractors to hay tools, the company says.

Visitors begin by selecting a phase of farming to see equipment solutions that best match their interests. From there, visitors select “hot spots” placed throughout the platform. These hot spots then allow the visitor to view a range of multimedia content, including video walk-arounds, digital brochures, and images.

Sy Stevens, Case IH brand marketing communications manager, says that Case IH VX aims to reach producers during these exceptional and ever-changing times.

“Shows and events are an important way we connect with farmers. That’s why we’re excited to offer an opportunity to conveniently experience Case IH equipment during any season of farming,” says Stevens. “It’s farmers who design, engineer and build Case IH equipment, so we know that now, more than ever, is the time to support North American producers. Just like any in-person show, Case IH VX offers the ability for producers to learn about and experience a wide range of equipment solutions at their own pace and in the comfort of their own home.”

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