The Farm Babe hosts Burger King executives for a real farm tour

This past summer, Burger King released a rather distasteful advertisement, claiming that a lemongrass feed additive would reduce the amount of methane from cow farts. The ad was changed back in July, with a resulting apology to ranchers, and a review of their feed additive study.

In the latest instalment of their advertising campaign, farmer, public speaker, and writer Michelle Miller — who you may know as The Farm Babe on Twitter — recently had a visit from Burger King executives, including Fernando Machado, global chief marketing officer with Restaurant Brands International, with some positive results.



Burger King’s new marketing spin doesn’t pass the sniff test

Regarding farts, Burger King apologizes to ranchers

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