This past summer, Burger King released a rather distasteful advertisement, claiming that a lemongrass feed additive would reduce the amount of methane from cow farts. The ad was changed back in July, with a resulting apology to ranchers, and a review of their feed additive study.
In the latest instalment of their advertising campaign, farmer, public speaker, and writer Michelle Miller — who you may know as The Farm Babe on Twitter — recently had a visit from Burger King executives, including Fernando Machado, global chief marketing officer with Restaurant Brands International, with some positive results.
Burger King’s latest ad is here!
And I was so grateful to offer them a tour of several farms across IA & WI to showcase the real truth of sustainability in agriculture.
Let’s highlight & celebrate our farmers. Thanks for listening, @BurgerKing!#AGvocate #burgerking pic.twitter.com/KW6cvsUCgI
— Farm Babe (@thefarmbabe) October 9, 2020
Related:
Burger King’s new marketing spin doesn’t pass the sniff test
Regarding farts, Burger King apologizes to ranchers
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