CFIA seeking feedback to clarify guidelines for simulated meat and poultry products

The Government of Canada is working to provide greater clarity as Canada’s plant-based food industry grows.

The Canadian Food Inspection Agency (CFIA) is launching a consultation on proposed updates to guidelines for industry on simulated meat, simulated poultry products, and certain plant-based protein foods, and is encouraging industry and consumers alike to submit their views by December 3, 2020.

The CFIA’s current guidelines for simulated meat and simulated poultry apply to products that are made to resemble meat or poultry products.

Marie-Claude Bibeau, Minister of Agriculture and Agri-Food Canada (AAFC), says that coherence is imperative for these guidelines.

“The growth in Canada’s plant-based foods industry indicates the need for clearer guidelines to better support industry in their understanding and application of regulatory requirements,” Bibeau says. “We’re working to bring that clarity which includes a better understanding of consumers’ views and needs to allow them to make more informed food choices.”

The proposed updates to the guidelines seek to clarify what constitutes simulated meat or poultry products in accordance with the Food and Drug Regulations, and Safe Food for Canadians Regulations. The guidelines outline the rules for labelling, advertising, composition, and fortification for such products.

By completing the online survey, consumers can share with the CFIA their familiarity with these products and indicate what label information is important to them, while advising the industry on how they can better position their products in a manner that is truthful and not misleading.


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