Known as a telecom company to most, TELUS has announced a big commitment to the agriculture and food space.
Following a successful foray into the healthcare industry, TELUS is now making a big move into the agriculture and food sector, one the company says is ready for the vast digitization of information.
As part of this move, TELUS has launched a new division — TELUS Agriculture — with Chris Terris, vice president of global strategy, serving as the first president of Telus Agriculture Canada.
Terris says the move to food and primary production seemed a natural progression after healthcare, where he says the company learned to leverage better data for better outcomes.
TELUS is creating the division after making several acquisitions: in Canada, mobile platform Farm at Hand and precision farming company Decisive Farming were purchased previously. But today’s announcement includes several more (listed below).
Terris explains the company will work under three pillars across the globe: agribusiness, farm & ranch, and food, with more than 1,200 experts working across Canada, the USA, Mexico, Brazil, the United Kingdom, Slovakia, Armenia, Germany, China and Australia, to begin.
But how will this all work? Who is the customer? What can Canadian agriculture expect from TELUS Agriculture? Shaun Haney asks that of Terris in the audio below:
The new family of companies under TELUS Agriculture include:
- AFS Technologies, based in Florida, and includes AFS, Exceedra and Ignition, for supply chain management, and sales and distribution
- AGIntegrated, from Pennsylvania, offering API integration
- Agrian, based in California, a management platform for precision, agronomy, sustainability,
- Muddy Boots, from Ross-on-Wye, United Kingdom – Farm-to-food traceability and supply chain
- TKXS, based in North Carolina, specializing in custom data and program management
And, the previously announced Farm at Hand and Decisive Farming.
The launch also includes a partnership with Hummingbird, from London, United Kingdom, a company offering imagery analytics.