The show must go on for many companies reliant on tradeshows


Many farm shows and conferences have been cancelled, postponed or are attempting virtual versions due to the COVID-19 pandemic. Multi-national companies have the brand strength and budgets to weather the storm of lost tradeshow sales, but for mid-size or smaller companies, tradeshows are sometimes their main method of marketing and selling to farmers.

This past summer, Thunderstruck Ag hosted its Thanks for Farming Tour as small, regional events across Western Canada (while ensuring proper COVID-19 protocols were followed). The event was deemed a success by attendees, as some farmers craved that ability to re-connect in person with their peers. When Red Deer, Alta-based Agri-Trade reconsidered its decision to put on the 2020 version of their show, an alternative idea popped up for Thunderstruck Ag.

According to Jeremy Matuszewski, CEO of Thunderstruck Ag, “We do 25 tradeshows a year and most of them have been cancelled. We believe that companies need a way to connect with farmers and when Agri-Trade cancelled, we decided to put on an event for many of the companies that rely on tradeshows.”

Agri-Trade did have a plan for holding an indoor event, but with many large exhibitors backing away on allowing business travel or risk of exposing employees to COVID-19, the event was cancelled.  The Thanks for Farming Tour will be much smaller and still use many of the Agri-Trade protocols including plastic cap shields.

The event will be held in Red Deer, November 11 and 12th.

Hear Shaun Haney and Jeremy Matuszewski of Thunderstruck discuss the Thanks for Farming Tour stop in Red Deer and how you can buy tickets.  

For more information on the Red Deer event, tap here.

Wake up with RealAgriculture

Subscribe to our daily newsletters to keep you up-to-date with our latest coverage every morning.

Wake up with RealAgriculture

Please register to read and comment.


Register for a RealAgriculture account to manage your Shortcut menu instead of the default.