Not long ago, we posed the question: if you could choose a celebrity to rep agriculture, who would it be?

Former NHLer and host of Spittin’ Chiclets podcast Paul Bissonette didn’t make the list, but McDonald’s Canada clearly had him in its sights.

Bissonette, who goes by Biznasty, sports a fantastic haircut for this four-minute mock interview, where he plays Peter Mansbiz interviewing himself about the “champions of sustainability.”  It’s a whole lot of fun, and so far, has garnered some decent attention.

So, did they get it right? Is this kind of advertising effective at sharing the good work that Canadian farmers and ranchers are doing? Let us know what you think.


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