4-H Canada and BASF Canada Agricultural Solutions (BASF) have announced their renewed partnership — effective from 2021 to 2023 —which is designed to help youth leaders advocate for important issues and make positive contributions to their communities.
The partnership will see BASF continue as the lead partner of 4-H Canada’s Community Engagement & Communications Pillar programming at both national and provincial levels via a three-year, $600,000 contribution agreement.
Jonathan Sweat, vice president of BASF, says the investment aims to engage more 4-H youth in building the skills necessary to share their passion and ideas to help build stronger Canadian communities.
“Throughout the first year of our partnership with 4-H Canada, we were constantly inspired by Canada’s youth – their drive to take action and inspire change within their local communities is admirable,” Sweat explains. “We’re proud to extend our partnership with 4-H Canada and continue to ensure today’s youth have access to the skills and experiences they need to thrive and make a difference in the world.”
The announcement comes on the heels of a successful first year of partnership between 4-H Canada and BASF. In 2020, the partnership supported 4-H Canada’s Youth Advisory Committee (YAC), the annual Show Your 4-H Colours campaign, and provincial youth leadership programming in Alberta, Saskatchewan, Manitoba, and Ontario. These programs will continue to be funded through 2023.