Deveron buys Farm Dog platform to serve as its customer portal

Ontario-based digital agriculture service provider Deveron Corp. has acquired Farm Dog, a farm data company based in California that helps farmers and agronomists organize and leverage field information.

Founded by Liron Brish in 2015 as an in-field scouting app, Farm Dog has more than 4,000 clients representing over 2 million acres, according to a news release from Deveron.

“We are thrilled to welcome Farm Dog to the Deveron team. Farm Dog will become the company’s customer facing portal, and we believe the portal and the userbase will accelerate our revenue growth,” says David MacMillan, president and CEO of Deveron.

“This acquisition allows Deveron to provide its customer base a digital platform, while expediting development time, minimizing customer acquisition costs, and ramping our technologies to scale quickly and efficiently. The addition of Liron to our management team also adds talent and credibility to our company,” he continues.

Deveron says it is acquiring all of Farm Dog’s assets for up to US$1 million, if a series of milestones are met. The deal includes an agreement with the U.S. Department of Agriculture, which expires in 2025.

Based in Toronto, Deveron is a publicly-traded company that provides drone-based data, as well as soil and tissue sampling, to help farmers in Canada and the U.S. with crop input decisions, including prescription maps. Deveron acquired Veritas Farm Management Inc. from Chatham, Ont.-based South West Ag Partners Inc  in 2018.

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