BASF Digital Farming and AGvisorPRO connect on agronomic decisions


BASF Digital Farming (BASF) has signed an agreement with AGvisorPRO to provide farmers with expanded access to local, accredited agronomic advisors, after identifying in-field problems using the xarvio SCOUTING application (app).

The addition of AGvisorPRO advisors will complement BASF’s customer support program which includes BASF sales representatives, the BASF AgSolutions Customer Care team, and local retailers across Canada.

Users of the app will be able to share pictures they took of in-field problems, such as unknown weeds, diseases, or insects, with a virtual agronomic advisor to learn about solutions.

After receiving a response and high-level recommendations from the app, users can choose to connect to agriculture domain experts by simply touching the AGvisorPRO button embedded in the app. AGvisorPRO will provide an instant or scheduled connection to the fee-based expert of choice via embedded audio, video, picture sharing, or chat.

Brent Nicol, commercial lead for xarvio at BASF Digital Farming says the connection between the automatized in-field problem identifier, xarvio  SCOUTING, and the AGvisorPRO connectivity platforms will provide another way to assist farmers with identifying problems in their field.

“This collaboration builds on BASF’s responsive customer support team and local retailer network, which helps SCOUTING users receive top tier agronomic advice as quickly as possible, helping to enhance agronomic decisions that can optimize crop production while fostering sustainability,” Nicol says. “AGvisorPro represents our first collaboration in this area. We look forward to adding additional contributors and further supporting our strong local presence throughout Canada.”

xarvio SCOUTING users will be able to access AGvisorPRO advisors, their BASF sales representative, and the BASF AgSolutions Customer Care team through the app for the 2021 growing season.

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