Integrity and a general curiosity will get you far: Dianne Finstad

March 8th is International Women’s Day and here at RealAgriculture we decided to feature some Canadian women in agriculture, for their drive and passion for the industry, and to highlight the trails they have blazed throughout their careers.

Of course, there are not enough hours in the day to highlight every single terrific woman out there, but as an ag media broadcaster myself— I wanted to highlight one of my personal inspirations: Dianne Finstad.

Finstad, a communications and ag media guru from my home province of Alberta, is known for her career spent in ag media. Starting out as an agriculture reporter in the early ’80s, and later becoming a well-known rodeo reporter, Finstad is no stranger to the industry. She’s reported for the Canadian Finals Rodeo (CFR), as well as the National Finals Rodeo (NFR) in Las Vegas, and has connected many around the world with her passion on the rodeo circuit.

Finstad is currently the host of RFD-TV’s Frontline Farming Canada show, a return to her broadcasting roots, as she also worked at CKRD TV in Red Deer for 25 years.

Finstad was recently inducted into the Alberta Sports Hall of Fame in 2018 — an experience she looks back on with extreme fondness.

This really only brushes the surface of what Finstad has experienced and achieved in her ongoing career. I had the opportunity to talk to her about some of the highlights of her career thus far, where she thinks media is headed in the future, what qualities she thinks one has to possess to “make it” it in media, and more.

Check out the full conversation below, or download to listen later — wherever you get your podcasts!

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