How did one tweet change an entire conversation surrounding butter in this country? What role did social media play in this thing called #buttergate? What can we, as an industry, learn from one consumer-facing issue that literally went around the world?
Guest host Lyndsey Smith is joined by digital media strategist Christina Crowley-Arklie for today’s RealAg LIVE!
RealAg LIVE! streams every weekday at 3 pm E on Youtube, Facebook, and Twitter!
SUMMARY
- Public perception
- Why is my butter hardening? We lost sight of the original question.
- #Buttergate
- This conversation is NOT done yet.
- Is this the future of how food policy in Canada is going to be shaped?
- Was this a setup? Or was there really meat here?
- There have been a lot of assumptions going around. The positives? It did bring up some conversation about food.
- How do you balance opinion versus research and communicate this to audiences?
- Social media started this whole conversation — and from there, the narrative just took off. Especially when it comes to palm oil, palmitic acid, and palm by-products
- Broken social contract? That’s a fabrication, says host Lyndsey
- How do we as communicators know when these online narratives are something worth jumping on? This is why PR companies and crisis management people gets paid the big bucks!
- Transparency — how much do you share? Where do you draw the line in the sand?
- The turnaround time on some of these things isn’t always great
- How do we encourage people to pay attention to the experts, and not just opinions?
- We can’t blame one person for sparking a conversation
- Andrew Campbell was one that jumped on this in a great way — educating, and being transparent. We need more of that in this industry
- How available are we to answer a question when one comes up?
- Let’s remember that not everything in the social space is factual answers. Sometimes, we just have to wait.
- You can have the best policies, but if you can’t communicate them, it doesn’t matter. Communication is everything.
- The divisiveness that started coming out during all of #buttergate was not professional. We need to do better as an industry.
- Harassment is not the way to go when you disagree with someone
- It’s not always the issue at hand, it’s how you respond to the issue at hand
- “A journey to an opinion.”
- Advocates should try to be media trained if they can. That’s a big thing
- Try to put yourselves in the shoes of the consumers
- Good crisis management is trying to answer the questions before they are even asked
- If researchers and academia are able to build the trust with social media, then are they worth being trusted?
- We have a connection with everyone, because everyone eats!
- In a court of public opinion, the public always wins.
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