Big trends are emerging in ag retail, with maximizing and consolidating being a few examples. What does an online purchase mean for a farmer and for ag retail? How has the pandemic affected ag retail in general?

For today’s RealAg LIVE! host Shaun Haney is joined by Margy Eckelkamp, editor of The Scoop.

RealAg LIVE! streams every weekday at 3 pm E on Youtube, Facebook, and Twitter!

SUMMARY

  • Margy is based in Missouri (near St. Louis)
  • The Scoop is a multi-media brand that serves farmers, farm retails, etc.
  • Maximizers and influencers
  • Cycles of consolidation?
  • Margy divides ag retail into three “buckets” : regional independents, cooperatives, and privately held companies
  • Some big cooperatives in Iowa are consolidating and making big changes
  • What is the race for? Size and scale.
  • What gives independent retailers an advantage (or disadvantage) over the larger companies?
  • Selling on service has become pretty tough, in the last 4 years
  • Online crop-input purchasing. Fertilizer, seed, crop production products
  • Pre- and post-emergent herbicides were the first to be bought a lot online. Bulk fertilizer followed
  • Majority of seed that is being bought online or on a digital platform is being done with the help of an agronomist
  • Precision ag component plays into it too
  • If a farmer won the lottery, what precision ag tool would they invest in first?
  • Margy also works with Machinery Pete (Greg Peterson)
  • COVID forced online auctions about seven years into the future, figures Margy and Machinery Pete
  • Farmers said that when dealing with their primary retailer, 84 per cent of them call to talk to one specific person
  • The Scoop just published their annual salary survey for sales agronomists or farm applicators; local competition impacts entry-level salary
  • Beyond compensation?
  • Financial health of the ag retail space right now? The tone of conversations has changed.
  • “Market dollars have a greater velocity than government dollars”
  • Maximizing the tools that are available
  • Environmental regulations, the costs that go with them, and the impact on ag retails, e.g. fertilizer
  • Will more independent ag retails pop up?
  • How have companies like Meristem Crop Performance been received by traditional retailers in the U.S.?
  • Can industry supply increased requests for fungicides? So many industries are struggling to meet demand

Leave a Reply

 

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Privacy Preference Center

Necessary

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

gdpr, __cfduid, PHPSESSID, wordpress_test_cookie, woocommerce_items_in_cart, woocommerce_cart_hash, wp_woocommerce_session, wordpress_logged_in, wordpress_sec, wp-settings, wp-settings-time, __cf_mob_redir, wordpress_cache, realag
__cfduid

Marketing

Measuring interactions with the ads on the domain.

__gads,fsk_ut_2317
IDE

Statistics

These are used to track user interaction and detect potential problems. These help us improve our services by providing analytical data on how users use this site.

_ga,_gid,_gat,_cb,_chartbeat2,_chartbeat4
_ga,_gid
metrics_token

Preferences

Preference cookies enable the website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

chartdefaults, comment_author, comment_author_email, comment_author_url
JSESSIONID, _os_session,anonymous_votes,csrf-param,csrf-token,user,user-id,user-platform,intercom-session,intercom-lou,intercom-session
personalization_id, tfw_exp