Solinftec — an agricultural digitalization company that brings technology and innovation to agricultural operations around the world — is announcing it’s established operations in Canada.
To lead its expansion effort in Canada, Solinftec named Leonardo Carvalho as head of business development for Canadian operations, at Saskatoon, Sask.
Carvalho says they are very excited to being a part of the Canadian agriculture community.
“At Solinftec, we prioritize partnerships — collaborating on research and development with local ag leaders and growers wherever we go, especially when entering a new territory. Our expansion into Canada is no different,” he explains.
Originally founded nearly 15 years ago in Brazil, Solinftec expanded operations into the United States in 2018, establishing its North American headquarters in Indiana. With Solinftec’s expansion into Canada, Coutts Agro Ltd., at Kindersley, Sask. will be the lead Canadian farm operation for Solinftec’s solution in 2021.
Solinftec works with farmers and ag retailers to understand their existing workflow and partners with them to identify opportunities for greater efficiency, such as streamlining the dispatching of machines in the field and providing live insights for an entire fleet.
Matt Coutts, chief investment officer at Coutts Agro Ltd., says they are always looking for solutions that will allow them to operate more efficiently and reduce their operating risk.
“We studied Solinftec’s core market, Brazil, and it was immediately apparent that their agriculture industry is largely built on top of Solinftec’s products and vision. It is our desire to replicate a similar level of operating performance in Canada,” says Coutts. “Additionally, we found alignment with their customer centric approach to product development and longer-term goals to modernize agriculture with a twin focus on digital and ESG.”
Additionally, Solinftec is collaborating with local industry leaders from the University of Saskatchewan and Ag-West Bio, Saskatchewan’s bioscience industry association.