Investing to strengthen trust in Canadian ag


Minister of Agriculture and Agri-Food Canada (AAFC) Marie-Claude Bibeau announced May 19 that over $244,000 will go towards supporting the Canadian Centre for Food Integrity (CCFI).

The organization will continue its work to build public trust in the Canadian food system, and the announcement by Minister Bibeau comes after a meeting with several members.

“COVID-19 has meant many Canadians are more interested in where their food comes from,” says Minister Bibeau. ” Through this initiative the CCFI will help connect Canadians with food producers, so they can better understand the origin of the food they eat and how it is produced. Our government will continue to support initiatives that advance public trust in Canada’s food system.”

Delivered through the AgriCompetitiveness Program, the investment will help CCFI develop tools to share information with consumers about food production, and will enable food producers to share their stories. The investment will also support activities like creating new content for CCFI’s It’s Good Canada website, which profiles farm families and others that work in the ag supply chain.

John Jamieson, president and CEO of CCFI, says the organization is excited about the funding, and that building public trust in Canadian food is an important component of the Canadian Agricultural Partnership, continuing the work done by CCFI since 2016.

“This contribution will be used to highlight the outstanding work of farm families and others who continue to deliver safe, nutritious food to Canadians and people around the globe,” says Jamieson.

Related: Ag More Than Ever finds new home at CCFI

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