When marketing becomes policy: the trouble with regenerative agriculture

by

Opinion

Agriculture is a big tent covering many different facets of food and commodity production. From coast to coast, there are so many different farm types, sizes, production systems and end use markets. How we describe ourselves within agriculture usually involves farmer, producer or grower, and for some, rancher, but at the end of the day we all have the same goals. When you have such diversity in soil types, water availability, and crops grown it’s difficult to say “this is how you should farm.” The standard operating procedures (SOP) handbook on agriculture would be biblical in length, and often never…

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