Understanding how multi-generation farms approach big-picture topics can help farm management teams (i.e. family members) better navigate difficult conversations on the future of the farm.
In this second part of a discussion with Justin Funk, managing partner of AgriStudies, podcast host Shaun Haney explores how differences in how generations set goals, measure progress, use technology, and commit capital can cause friction between family members.
Funk says that the more we understand these generational differences, the more informed discussions can be on changing practices and setting the direction of the farm, going forward.
What’s more, making assumptions about how one generation feels about a particular management topic can be problematic. For example, it’s not just the older generation that values relationships with suppliers, the next generation is relying on professionals for support and insight, Funk says.
For the full discussion on the pace of change, how to talk about goal setting, and what to expect in decisions regarding capital, listen on:
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