CropLife Canada, the national trade association representing the manufacturers, developers, and distributors of plant science innovations, including pest control products and products of plant breeding innovations, has announced a new chair of the board following its annual general meeting.
Bryce Eger, president of Corteva Agriscience Canada, is now chair of the CropLife Canada board of directors. Eger takes over the role from Al Driver, Country Division Head for Bayer CropScience. Driver will continue to serve on the board as past president.
RealAg Radio host Shaun Haney had the opportunity to catch up with Eger at the GrowCanada 2021 conference in Calgary, Alta., to discuss some of the key strategic priorities for CropLife Canada, as they come to the end of their current strategic plan.
One of the main focuses for CropLife Canada, says Eger, will be continuing to modernize and find efficiency in regulations and the way Canada looks at its regulatory environment.
“There’s sustainability, and it’s not just a buzzword. It’s something that we need to integrate into what we’re doing. Not 0nly take credit for what we’ve done, but also make sure that we’re continuing to advance sustainability,” Eger explains. “And then finally, thinking about how do we make sure that we look at all of the next generation technologies, and enable those to be used at the farm, and make sure that the ultimate end use consumers understand the importance of them.”
In order to be able to achieve the items on this list, having a consistent definition of sustainability will be key, says Eger.
“We’re going to have to continue to be very productive, we know that. But it’s under the umbrella of continuing down the sustainability path. I think that what needs to happen is an understanding of again, what that is, and making sure that we are still enabling all the technologies that are required for our farmers to be able to produce healthy, nutritious, affordable food.”
Check out the full conversation with Haney and Eger, including what avid reader Eger is reading these days, below:
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