The Canola Council of Canada (CCC) has secured over $1.8 million in funding through the federal AgriMarketing Program to fund market access and development activities.
The funding, under the Canadian Agricultural Partnership (CAP), will be combined with contributions from the canola industry for a total of $3.6 million over the next two years to work on differentiated value in the marketplace and stable and open trade.
“This joint investment is great news for the entire canola value chain as we focus on the needs and challenges of a dynamic and evolving global trade environment,” says Jim Everson, president of the CCC. “Canola is an important driver of the Canadian economy, and this investment will help ensure the canola industry is leading the way towards the federal government’s objective of $75 billion in agri-food exports by 2025.”
The project will be focused on addressing and resolving trade barriers in international markets, to foster market diversification, and build the value and reputation of canola around the world, says the Canola Council.
Also on the list of goals is seeking full recognition of Canadian canola as low-carbon renewable feedstock, building relations with customers and governments to address trade inhibiting practices before they become market access issues. Efforts will be focused on established and emerging global markets including the U.S., China, Mexico, Japan, the European Union, South Korea, Vietnam, Thailand and Pakistan.