The Canadian Wool Council is set to receive close to $150,000 to help build the wool industry in Canada and spread awareness of the beneficial qualities of Canadian wool.
The funding, announced February 23, through the federal AgriMarketing Program, will be used to conduct market research, promote trade and export opportunities, connect the sector with global best practices, and improve industry and consumer awareness through education and promotional activities.
Wool is a natural, durable, and renewable resource. The Wool Council has identified opportunities for new and existing products in Canada’s carpet sector, which is valued at more than $367 million, with opportunities to grow Canada’s wool industry in international markets such as Europe, Australia, and Asia.
One of these opportunities is a collaboration between the Canadian Wool Council, Global Affairs Canada (GAC), and Creative Matters Inc. to design and produce Canadian wool carpets at a Waterloo, Ontario plant for Canadian embassies in Copenhagen, Denmark and Abidjan, Ivory Coast.
Ontario Sheep Farmers, representing over 3,000 producers, has also provided financial support for this initiative.