The Canadian Horticultural Council marked its 100th annual general meeting on Thursday with the unveiling of a new name and logo.
The national organization, which represents more than 14 thousand fruit and vegetable farms who produce more than 120 different crops, has changed its name to the “Fruit and Vegetable Growers of Canada.”
“As we celebrate our centennial and look forward to the next 100 years, we thought this was the perfect occasion to update our name and logo to better identify who we represent and speak for,” says Jan VanderHout, president of FVGC and a third-generation cucumber producer from near Hamilton, Ont, in a release.
FVGC has served as the national organization for the fruit and vegetable sector since 1922.
“We consider this an opportunity to reintroduce ourselves to our members, as well as key stakeholders and decision makers in Ottawa,” notes FVGC’s Executive Director Rebecca Lee.
FVGC’s new logo: