Canola Council to focus on four Ps in its innovation strategy


Performance, precision, protection, and product: these are the four pillars the Canola Council of Canada (CCC) will focus its attention under its new innovation strategy.

The Council says its strategy outlines the aligned value chain vision, from farm to customer, for near-term innovations needed to do even more for the economy and environment.

“Canola’s position as one of the world’s most important oilseeds and Canada’s most valuable crop is built upon continued investment in research and innovation,” says Curtis Rempel, CCC vice president of crop production and innovation. “Canola needs constant innovation to increase productivity per acre, maintain high demand for its oil and protein, and continue to improve its environmental footprint.”

The strategy articulates a path for innovation and research to achieve the industry’s Keep It Coming 2025 strategic goals and beyond. Keep it Coming 2025 targets 52 bushels per acre to meet global market demand of 26 million metric tonnes by the year 2025.

Digging in to the four key pillars of the strategy, the Canola Council provides this summary:

  • Performance: Increase productivity and meet current and future customer needs for oil and protein. Remain a top crop for Canadian producers, sequester more carbon in the soil, reduce greenhouse gas emissions and contribute to biodiversity.
  • Precision: Use current and new field tools and technologies to increase productivity and reduce the environmental footprint of canola.
  • Protection: Protect the crop from pests and other threats to productivity, including climate change factors, while also protecting markets.
  • Product: Ensure Canada’s canola industry can supply current customers while also being flexible to adapt to changing market demands for oil, meal, protein and fuel.

To view the entire report of the new innovation strategy, click here.

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