Cattlemen’s no more.
The Canadian Cattlemen’s Association has officially changed both its name and its logo. As of July 7, the national producer group will be known as the Canadian Cattle Association, and a new, colourful logo will replace the previous red logo.
“The refreshed logo, visual identity and positioning reaffirms CCA’s commitment to supporting communities, embracing innovation, and contributing to the overall sustainability of Canada’s food system,” says CCA.
“For 90 years, CCA has been the voice of beef farmers and ranchers across the country,” says Reg Schellenberg, CCA president. “Our organization has grown to include the 60,000 members we represent today. It is important that our name, logo and brand also grow and be reflective of how our organization has evolved.”