Going digital? Here’s how to choose the right platform for your farm


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If you’ve decided it’s time to enter the digital farming world and feel a bit daunted by the array of choices, you’re not alone. Every farm is different so it’s important to have a clear idea of what your farm needs from a digital platform. Here are some key considerations as you evaluate digital products and their fit for your operation.

Think about what you want to learn from your data

Data is the powerhouse behind digital farming platforms but the sheer volume of it can be overwhelming. The key is to clearly understand what you want to do with your data so that you can direct its power more effectively.

“You have to identify what pain point you’re trying to solve,” says Marvin Talsma, Global Scripting Manager with FieldView™. “If you don’t know that, it’s hard to go through all of that data meaningfully.” For example, you may want to understand which varieties perform better on your farm. Or perhaps you want to better understand if in-crop applications are giving you a return.

The more robust your data set, the more precise the answers will be, which means you want a platform, like FieldView, that will bring all your data (real-time and historical) into one place where it can be easily managed to help identify solutions to the specific problems you’re trying to solve. It’s about making better, data-driven decisions for your farm.

Find a platform that will give you deeper insights into your agronomic practices

Ultimately, you want a platform that will help you to accurately identify what practices are working and what practices may need some adjustment.

“When I think of where to start, you need a base layer and you build from there,” says Talsma. He suggests you can begin establishing that baseline by getting past seasons’ data into the system, then analyze that data to start your planning process.

In FieldView, you can easily upload historical data like planting, as applied and harvest data from your equipment monitors using data inbox. If you have it, you can also upload historical field boundaries, soil data and more to gain even deeper insights as to what’s working, where and how.

Choose a system that will grow with you

Look for a platform that is simple enough to get you started easily, and robust enough to grow with you.

For example, with FieldView you may start out using historical harvest data to analyze yields – it’s easy to do, easy to understand and helps you get comfortable using the technology. But when you want to start incorporating planting data, running variety trials, or taking full advantage of modern variable-rate-capable equipment, you need a platform – like FieldView – that can handle that too.

Work with the technology you already have

Two important considerations when choosing a digital farming platform are how well it will integrate with your existing technology, like yield monitors or farm management software, and how easy it is to access and utilize your data.

In terms of integration, FieldView is partnered with equipment manufacturers, farm software companies, soil test labs, mapping providers and more, and is continuously seeking new partners. It means seamless data integration for better actionable insights from field to office.

And FieldView’s commitment to data privacy is paramount. You own your data, FieldView does not sell it, and you alone determine who you share your data with and when – your agronomist, retailer, farm partners, it’s up to you. Read about our full privacy commitment here.

Start putting your data work for you

You have a lot of farm data already – in spreadsheets, notebooks, equipment monitors and more. With FieldView, you can gather all of it into one place, and then analyze it to make even better decisions going forward. Whether it’s through scripting tools, weather and scouting tools, Field Health Imagery or Crop Performance Analysis, FieldView helps farmers continuously improve input optimization, save time and improve productivity across the farm.


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