Bob Lowe named vice president of Global Roundtable for Sustainable Beef


The Global Roundtable for Sustainable Beef (GRSB) has announced its 2023 executive committee, with a well-known Canadian name in the vice-president’s chair.

Leading the organization will be Ian McConnel, of Tyson Foods, with Canadian rancher Bob Lowe, of Tri-L Ranch, serving as vice-president.

Established in 2012, GRSB is comprised of over 100 member-organizations working to advance sustainable beef through leadership, science, and multi-stakeholder engagement. The organization has a goal of reducing the global warming impact of beef by 30 percent by 2030.

Rounding out the executive are:

  • Justin Sherrard, with Rabobank, as secretary-treasurer;
  • Jeannette Ferran Astorga, of Zoetis, Lucas McKelvie, with McDonalds Corporation, and Luiza Bruscato, with the Brazilian Roundtable on Sustainable Livestock, will serve as members at large; and,
  • Bob McCan, of McFaddin Enterprises, assumes the immediate past-president role.

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