The Do More Agriculture Foundation (Do More Ag) has launched AgTalk, powered by Togetherall.
The 24/7 peer support platform will be accessible across the entire Canadian agriculture industry, equipped with bilingual clinical moderation for open discussions on mental health.
Do More Ag says anyone 16 and older can connect, share, and receive support from a community of peers who relate to their unique experiences.
The web-based platform is made possible through the support of BASF, RBC, and the McCain Foundation.
In order to ensure a safe environment, Do More Ag says, licensed clinicians will monitor the platform 24/7 to ensure that users can engage in an open and supportive dialogue.
“BASF is thrilled to support the development and launch of AgTalk as part of Do More Ag’s continued efforts to provide mental health support to Canadian farmers,” says Jonathan Sweat, vice president at BASF Canada Agricultural Solutions. “Supporting farmers extends beyond the field. It’s important to BASF that we’re supporting farmers – and those who work in the agricultural industry – in meaningful ways, including through resources that facilitate connection, dialogue and support in areas that matter like this.”
“In recent years, our agriculture communities have been exposed to economic volatility and stressful environmental conditions that have taken a toll on their mental health. Addressing our farmers’ emotional health and wellbeing is key to economic prosperity and the continued growth of the agriculture sector,” says Sue Noble, VP of commercial banking strategy at RBC. “Our partnership with AgTalk is an important step in this direction, that’ll provide agriculture communities a safe and secure space to improve their mental health and wellbeing.”
“Given agriculture’s strong sense of community, Do More Ag has recognized a need for a peer to peer support for some time,” says Lauren Martin, board chair of Do More Ag, “We are exceptionally grateful for the collaboration of BASF, RBC and the McCain Foundation to make this partnership a reality.”