Syngenta Seeds launches new conventional soybean brand

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Conventional soybean varieties from Syngenta Seeds will now be sold under the Silverline brand.

The announcement comes after the company announced early this year that it would move to a new licensing and distribution model with two licensees, Hensall Co-op and Jackson Seed Service, for the 2024 crop year.

“The Silverline brand captures the essence of one of Canada’s most distinguished conventional soybean portfolios – one that is representative of 50-plus-years’ experience of Syngenta breeding high-performing soybeans for the Canadian market,” says Dan Wright, head of Syngenta Seeds.

The company says the move to a licensing model for its conventional, high-protein soybeans will help meet customer and end-use market demand more effectively. “Hensall Co-op and Jackson Seed Service are in great position to take Silverline soybeans where our industry told us they wanted it: closer to our customers and the market,” Wright adds.

Hensall Co-op and Jackson Seed Service will each develop their own independent product offerings for Silverline soybeans, including pricing, programs, packaging, and more.

Syngenta will continue to breed high-protein soybeans and offer growers NK-traited soybean varieties and corn hybrids, sold through the NK dealer network.

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