Maizex Seeds has announced it will sell and promote both its corn and soybeans under the Maizex brand for the 2024 seed year and marketing campaign.
When Maizex launched a joint venture with Sollio Agriculture five years ago, it sought to maintain the companies’ legacy brands, marketing corn seed as Maizex while soybeans were sold under the Elite brand.
“Starting with the 2024 campaign, the vision is to grow under one strong national seed brand — Maizex Seeds,” notes the company’s general manager Blake Ashton. “This change allows both our team and dealer network to focus their efforts under a single banner and allows customers to see our best-in-class product performance in corn and soybeans through the lens of the Maizex Seeds brand.”
To highlight this change and what it represents, Maizex is launching a new look for the Maizex Seeds brand this summer.
“The first expression of this brand change that most farmers will see is new Maizex field signs for our corn hybrids and soybean varieties,” says Stephen Denys, Maizex director of market and product development. “We have switched to a darker and richer blue that symbolizes our product and team strength today and going forward. Over time, farmers will also see a difference in our advertising, online visuals, and seed bags that reflect this brand launch.”
Denys notes that what has not changed is the company’s focus on commercializing top-yielding products and agronomy support for its customers.