Väderstad has announced the discontinuation of the Concord brand beginning with the 2024 model year.
Instead, a selection of its products and design elements will be incorporated into the Väderstad air seeder lineup in the near future.
In May 2021, Väderstad acquired AGCO-Amity JV, which included the Concord, Wil-Rich and Wishek brands.
Since the acquisition, Väderstad gradually began the process of integrating the Concord brand into the Väderstad family of products.
Jason Strobbe, VP of sales and marketing for Väderstad says they are ready for the next step of their strategic plan for the Concord brand.
“We’re proud of Concord’s rich history, but the future is even more exciting. Concord customers and dealers have much to look forward to, including the reintroduction of some popular products — just under a different brand,” he explains.
Väderstad and its dealers will continue supporting past Concord customers with parts and service.