Oleta (Leta) LaRush is set to lead BASF Canada Agricultural Solutions, effective November 1, 2023.
In this role, LaRush will lead Canadian operations and the Canadian Leadership Team for the agriculture division at BASF, and will join the company’s North American Leadership team. She will also continue to serve as a member of the BASF Canada board of directors.
“Leta has spent numerous years working within BASF Canada and Agricultural Solutions both in Canada and Australia and her customer focus and passion for agriculture makes her an excellent fit for the role,” says Paul Rea, senior vice president, Agricultural Solutions North America.
“One of the reasons I most love the agricultural industry is because it’s a people industry,” says LaRush. “With the foundation of our incredible portfolio and innovation pipeline, I’m excited to help build on how BASF supports our customers as a leader in the industry. Stewarding the continued evolution of a holistic customer experience to support the success of our farmer customers and retail channel partners will be a key focus,” says LaRush.
LaRush assumes the post from Jonathan Sweat, who moves to the position of Seed Treatment North America, based in North Carolina.