Ag in the Classroom launches #IAMAG campaign


Ag in the Classroom Canada has launched a national campaign aimed at inspiring young people to consider a career in agriculture.

The “I AM AG” campaign was launched at the Royal Agricultural Fair in Toronto on Wednesday, as part of Career Month in Canada.

The interactive social media campaign is designed to engage people who work in agriculture to “share their ag pride and highlight their unique role to inspire and encourage students to consider a career in agriculture.”

Using an interactive, online video tool, people who work in agriculture are encouraged to share their own AI-generated video on social media using the hashtag #IAMAG to promote the diversity of careers in agriculture. The youth-facing version of the tool links students to suggested careers based on their own unique attributes.

“One in eight jobs in Canada is in the agriculture and agri-food industry and we must ensure those jobs are filled and grow in the future,” says Mathieu Rouleau, the new executive director of AITC-C. “There is a world of opportunity, and we want to encourage the next generation to be a part of this vibrant and diverse industry.”

Related: The scope of the working-in-ag problem, by the numbers

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