Competition, efficiency and the pace of change — thoughts on Agritechnica from AgDay's Clinton Griffiths


It becomes clear, after seeing and hearing from farmers from all over the world gathered in one place, that change is a constant, but the rate of change can happen in leaps and bounds.

At Agritechnica this week, Shaun Haney caught up with the host of AgDay, Clinton Griffiths, to talk about what they saw at the show and how more practical applications of some of the technology might make its way back to the farm.

“We’re starting to see bolt-on autonomy equipment and things like that, that it’s not just pre installed, but things you can apply to tractors you already own. And so you start to see more and more people get into that game, and, and then it becomes tangible, you know, this is something that might actually end up on a farm that I already have, if I’m not gonna go out and buy brand new equipment,” Griffiths says.

Griffths adds that seeing the amount of product offerings was staggering, and makes you realize how important competition is to bring about change.

Change is all in the name of efficiency, he adds, and that need to make any investment pay is universal.

“We have to start adopting some of this technology to keep pushing precision forward… they’re really preaching right now, efficiency, efficiency, efficiency in all aspects of this industry,” he says.

RealAgriculture’s coverage of Agritechnica 2023 is brought to you by Optimum GLY, new canola trait technology from Corteva Agriscience.

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