Understanding global markets drives growth for Saskatchewan-based Redekop Manufacturing

by

There’s plenty of Canadian content at Agritechnica, the world’s largest agricultural tradeshow for machinery and innovation.

For Canadian manufacturers, the show provides an opportunity to explore markets and identify where their products could find success across the global agricultural landscape.

In this report, RealAgriculture’s Shaun Haney catches up with Redekop Manufacturing president Trevor Thiessen. The Saskatoon, Saskatchewan-based company has been winning praise from North American growers for both its combine companion products — the MAV Straw Chopper system and a new weed seed control unit.

Theissen says Redekop started coming to Agritechnica around 2015 to gain a better understanding of the European and global market. “This show’s like no other show I’ve ever been to… you get to meet so many different contacts. And you understand European agriculture, which is very important to do if you’re going to bring a product to this market. You can assume a lot from one side of the ocean, but you have to come here to learn it,” he says.

Redekop’s primary focus at Agritechnica ’23 was to promote its new seed control unit, a device that mounts to the combine and controls weed seeds that come out the back of the combine. Over the course of the show, Theissen talked to growers from Australia and Europe who farm in a wide variety of environments that produce vastly different amounts of crop matter and yield.

“You need to figure out how your product has be adapted to that market. So you’re going to have to process a lot of material, probably do it under a wider range of crop conditions, higher moisture — maybe they do a little more green straw,” says Theissen. “Once we learn what we need to do, then we can kind of start testing and developing it for those markets.” (Story continues after the video.)

Haney and Theissen also talk combines — they’re getting bigger and bigger with the John Deere X9 and the Agritechnica ’23 unveiling of New Holland’s new CR11. Theissen shares how Redecop’s choppers and seed control units are impacted by the growing capacity of these machines and how the company works with combine makers to constantly adapt their technology.

RealAgriculture’s coverage of Agritechnica 2023 is brought to you by Optimum GLY, new canola trait technology from Corteva Agriscience.

Wake up with RealAgriculture

Subscribe to our daily newsletters to keep you up-to-date with our latest coverage every morning.

Wake up with RealAgriculture

Other Episodes

Agritechnica (view all)Season 8 (2023) Episode 19
Episodes:

Please register to read and comment.

 

Register for a RealAgriculture account to manage your Shortcut menu instead of the default.

Register