Around the horn: Updates on four key issues for Canada's beef industry


There were major files up for discussion this week at the trilateral meeting of cattle industry representatives from Canada, the U.S., and Mexico.

Dennis Laycraft, executive vice president of the Canadian Cattle Association, was on hand representing Canada’s interest at the meeting, tackling the biggest policy and political issues facing the industry. Shaun Haney met with Laycraft at the National Cattlemen’s Beef Association #CattleCon following the trilateral meeting to touch on past successes, and the future challenges of herd health, cultured protein, and proposed “Product of USA” labeling.

In the discussion below, hear about:

  • The vaccine bank win achieved last year for foot-and-mouth disease;
  • What the rules should be around culture-derived protein;
  • Labeling and marketing of plant-based meat alternatives;
  • The importance of accurate labeling and transparency in the food industry; and,
  • The status of the “Product of USA” label, which is currently at the Office of Management and Budget for review, and concerns about the label’s prescriptive nature and potential for segregation and discrimination against imported cattle, as well as the impact on packers and the integrated North American market.

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