More action — and investment — needed to achieve ag's full potential

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In Canada, we’re pretty good at identifying opportunities for the agriculture sector. As an industry, we are told that what Canada has, the world needs, and that agriculture is an industry with huge earning potential.

What we are less good at is taking a shot at those opportunities and turning potential into momentum. How do we, as an industry, get rolling?

For that discussion, RealAg Radio host Shaun Haney sat down with Justine Hendricks, president and CEO of Farm Credit Canada, during Canada’s Ag Day to talk about the Future of Food event, and how Canadian ag can actually achieve its moonshot.

“We have to recognize that in order to solve some of the big problems and opportunities… we actually need to make mistakes. And through those mistakes, you get your wins. But if we wait too long as you say, we identify an opportunity, and then we sit and we wait, we’re actually not learning fast enough to be able to get to the right solution,” Hendricks says.

Part of the solution lies in collaboration, she says. Private/public partnerships and connecting with colleges and universities — connections are what will get us farther, faster.

But there’s only so far that working together can get us if there isn’t investment driving change. There needs to be a pathway for investment, for businesses to be involved as well, and for real investment in to the infrastructure required to deliver on what Canada can promise to the world.

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