Mind Your Farm Business — Ep. 95: Peak performance culture


In agriculture, we love to hate on acronyms and buzzwords, but like many things that become a daily part of our lives, some words — and the topic they represent — are worth getting past the initial dislike and really diving in to what a particular idea or topic could mean for the farm business.

Work culture is one of those terms. Dave Mitchell, founder of The Leadership Difference, says that businesses love to talk about their culture, but few actually can articulate what it is, exactly, and provide evidence to support the definition.

“Every organization has a culture. The question is, is it intentional or accidental? And most companies that even claim to be intentional about their culture, tend to have one that’s more accidental,” Mitchell explains in this episode of the Mind Your Farm Business podcast.

Similar to a brand, Mitchell says that peak performance culture stems from five key areas of operational excellence including understanding your product and customer, how you treat employees, communication of the strategic vision of the company, and more. Listen on to hear how farms and agri-business can incorporate these concepts into every day management:


Disclaimer: Royal Bank of Canada and its subsidiaries are not responsible for the information provided in this podcast, and this information does not necessarily reflect the views of Royal Bank of Canada or any of its subsidiaries. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its subsidiaries.

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Mind Your Farm Business (view all)Season 10 (2024) Episode 1

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