Alternative Land Use Services (ALUS) is set to receive $162,500 in grant funding from The Coca-Cola Company in Canada.
The grant will be used to support community-based efforts to improve watershed health in three of the communities that ALUS and Coca-Cola operate. These communities are: Rocky View in Alberta, Peel Region of Ontario, and Laurentides in Quebec. The funds will help these communities extend their reach and provide environmental benefits, such as clean water, to the municipalities surrounding them.
“ALUS is thrilled to receive this support from The Coca-Cola Company,” says Jill Weaver, director of partnerships, ALUS. “Stakeholder engagement and shared governance are central to the ALUS program. The community-led activities and the network of farmers and ranchers that benefit from the ALUS program are an excellent fit with The Coca Cola Company’s approach to initiatives that help contribute to watershed health.”
Avi Yufest, senior director of public affairs, communications, and sustainability for The Coca-Cola Company in Canada, says, “Canada has one of the largest reserves of freshwater in the world and it’s important we are responsible stewards of this critical resource. We’re proud to support Canadian farmers that protect local watersheds through our investment in ALUS.”
ALUS is a charitable organization that works with farmers and ranchers to manage nearly 42,000 acres in Canada and the United States in establishing ecosystem services that fit with their farming operations.
