Matt Hooyer has been appointed product development lead for SeCan in eastern Canada.
Hooyer brings extensive expertise to SeCan, including 13 years in product development and soybean breeding with Syngenta, where he worked on both food grade and traited soybeans.
“We are thrilled to welcome Matt to the SeCan team” says SeCan general manager Jeff Reid. “His experience as a plant breeder, coupled with his strong understanding of the needs of our member companies, will be a great asset to our team.”
Hooyer will be responsible for product development and providing support to both SeCan members and retailers. His diverse background – including agronomy and sales – has given him a deep appreciation of the agricultural industry, making him well-positioned to help grow the business, says a company release.
SeCan is a consortium of over 600 independent Canadian seed businesses engaged in seed production, processing and marketing. It’s the largest supplier of certified seed to Canadian farmers, with more than 400 varieties in 28 crop types developed by public and private sector breeding programs.
