In Episode 19 of The Truth About Ag, Jeff Warkentin, chief operating officer (COO) of Hebert Grain Ventures, joins co-hosts Evan Shout and Kristjan Hebert to talk about what it takes to lead and grow a successful team.
They cover everything from the realities of stepping into a family business, to why asking tough questions matters, to the importance of separating personal life from business to avoid unnecessary tension.
There’s also a discussion on Warkentin’s day-to-day as COO, what the role really looks like, and why storytelling is such a powerful tool for building culture, and how sharing the struggles, mistakes, and lessons that brought the business to where it is today helps new team members understand the bigger picture.
The Truth about Ag podcast is produced by Evan Shout and Kristjan Hebert of Farmer Coach and Hebert Grain Ventures. Each episode aims to bring you closer to the heartbeat of agriculture through candid conversations and honest discussions
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