With numerous challenges facing Canadian agriculture and tariffs being a major concern, Justine Hendricks, president and CEO of Farm Credit Canada (FCC), says that it is important to stay focused on what FCC is calling a “generational opportunity” through collaboration and doubling down on investments and innovations that increase productivity.
In this interview with RealAgriculture’s Lyndsey Smith at the Future of Food Conference at Ottawa, Ont., Hendricks lays out a strategy that Canadian agriculture can take to ensure that it continues to attract investment dollars from the United States and beyond. This strategy includes getting better at advocating for the agricultural industry and Canadian food products.
“We need to present the value proposition that we have, so that others can come to us, so we can sell more of our goods and services all over the world,” Hendricks says.
One of the areas that Hendricks says that Canada could use some improvement is in reliability. Stability and predictability is one spot that the country could use to realize an opportunity globally. This starts by working on enhancing inter-provincial trade and investing in infrastructure to support Canadian industry, she says.
In the interview below, Hendricks and Smith also discuss FCC’s move into the venture capital space and their focus for the 2025 year on three areas; data, partnership, and the adoption of new technology.
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