Driving home the message of canola’s value south of the border

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Canola is just one of many on the list of products, services, and commodities bracing for the negative impacts of the U.S. tariff regime. With less than 30 days to negotiate ahead of the next tariff implementation deadline, the canola industry is working to get the message across to the U.S. about how canola from Canada benefits the U.S. industry.

Chris Davison, president and CEO of Canola Council of Canada, says that it’s imperative that U.S. policy makers understand the incredible impact that the Canadian canola industry has on the U.S. economy.

Yes, Canada sells billions-worth of canola into the U.S., but that oil, meal, and seed is part of an US$11 billion ripple effect to the U.S. economy annually, Davison says.

Canola’s two-way, cross-border industry benefits both countries, Davison says, and his organization is working with Canadian government officials to ensure that the value and economic significance of canola products is fully understood south of the border.

That does mean navigating changing policy dynamics in the U.S., including the Inflation Reduction Act and tariffs, as well as balancing acreage demands and agronomics, while sustaining crush capacity here in Canada, Davison says.

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