Vive Crop Protection has received expanded Canadian registration for AZteroid FC 390. Canadian potato growers first gained access to fungicide in 2024 to fight rhizoctonia and black scurf. The updated registration now allows sugar beet and radish growers to add the fungicide to their disease control toolboxes.
Vive chief technology officer Dr. Doug Baumann says the expanded label ensures Canadian growers have access to the same technology as their U.S. counterparts. In this interview from Commodity Classic in Denver, Colorado, Baumann and RealAgriculture’s Bernard Tobin discuss Vive’s development strategy and how the company is using its nanotechnology to enhance existing active ingredients to create new products.
Baumann says this strategy allows the company to get new products to growers much faster, reducing the development cycle to three or four years. Vive has set some aggressive goals — it plans to launch five new products annually beginning in 2028.
“You’ll see Vive enter western Canadian agriculture into row crops, but you’ll see it in areas that are a little bit special,” says Bowman. “That will include areas with either very special disease pressure or maybe it’s an irrigated acre — there will be something that distinguishes that acre from the average acre.”
“We’re going to play at the margins — on the 20 per cent of the most demanding crops or geographies, soil conditions, weather conditions — where those active ingredients and those products developed by others are just not tuned for those environments,” says Baumann. He’s confident the commitment to high velocity commercialization will make Vive a more important and relevant player in Canadian agriculture. Watch the video below.
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