It is no secret that this is a big week at NCBA in Nashville for the Canadian, U.S., and Mexican beef industry. Trade is on tap in every meeting or side conversation throughout the Gaylord Opryland Convention Center. Wednesday morning, February 1, officials and invited guests from all three countries gathered for the annual NCBA trilateral… Read More

U.S. Makes Final Argument for COOL at WTO, and Korea Suspends Canadian Beef Imports — Beef Update With John Masswohl

Officials from Canada, Mexico and the U.S. were in Geneva this week for World Trade Organization appeal hearings on U.S. country of origin labelling (COOL) law. In the podcast below, John Masswohl of the Canadian Cattlemen’s Association and Kelvin Heppner discuss what happens next in the dragged-out COOL dispute resolution process, including when Canada could be in… Read More

The World Trade Organization’s (WTO) compliance panel has issued a preliminary ruling on the complaint sent forward by Canada and Mexico on the United States’ Country of Origin Labelling rules. The ruling, sent to all three countries, remains confidential. “In the past, these confidential rulings have been leaked, so they’re usually pretty poorly kept secrets, but this… Read More

Many Canadian cattle people have been urging CCA and the Canadian cattle industry to try and focus more on developing other markets than just the United States. With issues like mandatory COOL in place in the Unites States, other trade partners are needed so that the Canadian beef industry is not just a one trick… Read More

Canadian Beef Trade Relations Lightning Round - John Masswohl

The current beef-trade relationship between the U.S. and Canada is the best it’s been in a long time. That’s good. We do a lot of business with the U.S. and from a geographical perspective, there is a “convenience factor” that will always keep that relationship somewhat open no matter the issue. However, even with that… Read More

The World Trade Organization’s ruling on the country of origin labelling (COOL) legislation brought some small sense of victory to the Canadian beef industry. The excitement over that victory was short-lived however as producers realized that any tangible results stemming from that ruling would be a long way off. The potential for an appeal by… Read More

NCBA10 - Canada's WTO Challenge of COOL with John Masswohl

Canada and Mexico have taken the issue of country of origin labelling (COOL) to the World Trade Organization (WTO).  We are basically one year into the implementation of COOL and the financial impact is severe.  The impact on the Canada and Mexico livestock markets has been very hurtful. The interesting thing that I found at… Read More

There a great number of trade files open in Canada, with officials focused on Japan and Asia Pacific with the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP); the ongoing negotiations surrounding the North American Free Trade Agreement (NAFTA); and the European Union Comprehensive Economic and Trade Agreement (CETA), just to name a few. “I… Read More

Thursday’s edition of RealAg Radio — highlights: John Masswohl of the Canadian Cattlemen’s Association (above) on the launch of NAFTA negotiations and what it means for the beef industry, from the Canadian Beef Industry Conference in Calgary; Brennan Turner of FarmLead on canola and corn markets; Wheat Pete’s Word. Join us for RealAg Radio every… Read More

 

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