It’s easy to assume that today’s farmer is bombarded with salespeople trying to get them to buy products for the farm. After all, buying farm products, inputs in particular, is very predictable. In the fall farmers will begin purchasing seed for next year, then book fertilizer, and chemical, etc. This differs from livestock farmers that… Read More
Author: Justin Funk
Justin Funk is the Managing Partner of Agri Studies, Inc., based out of Guelph, ON. Justin brings over 18 years of experience working in the agriculture industry teaching in the academic and industry classrooms.
As the use of data to manage farm operations increases with both the availability and adoption of new technology, so does the farmers’ trust in sharing this data with suppliers. In November of 2022, RealAgristudies partnered with Farm Credit Canada to learn more about how farmers’ feelings towards the usage and sharing of their data… Read More
Social distancing has forced many Canadian businesses to shift their workforce to a work-from-home setting, and agricultural industry is no exception. In agriculture, however, social interaction is part of the fabric — from product delivery, to agronomic advising, or troubleshooting ration adjustment. All of these activities require the support of suppliers who traditionally have spent… Read More
Earlier this year, we launched RealAgristudies with the goal of better understanding Canadian farmers. Our first survey, Farm Vision 2020, is designed to learn more about farmers’ attitudes and perceptions. We’ve been very encouraged by the participation from farmers to date. While the survey is still open (we just need a couple more and then… Read More