Evaluating different generations and demographics can be extremely difficult. Part of understanding our behaviours and how the world works depends on trying to have a grasp on these very things. In the agriculture sector, this is no different. We are constantly evaluating how behaviours and personalities impact sales, consumption, and more. Today’s focus however, is… Read More
Author: Kara Oosterhuis
Many of us are familiar with 4-H in the Canadian agricultural space, and the learn to do by doing pledge. But what REALLY is it? What does the not for profit organization do that makes them special? Liz Jarvis, of 4-H Canada, says what stands out about the program is that it truly is a… Read More
The government of Alberta has decided to halt its plans to expand the area open to coal mining in the Rocky Mountains. The decision to cancel 11 recently-issued coal leases and pause any future coal lease sales on former Category 2 lands was made following a growing wave of public opposition. Ranchers in the area… Read More
Blue Monday — the third Monday in January — is said to be one of the most depressing days of the year. Theories from across the world say that this is because it’s one of the coldest times of the year, we are still recovering from financial strain after the Christmas holidays, and we’re struggling… Read More
Soil testers are no stranger to phosphorus — especially if you farm across the prairies. Haley Tetreault, agronomy extension specialist with Sask Wheat Development Commission, says that second to moisture deficits, phosphorus deficiencies in soil is high on the list when it comes to looking at yield robbers. As we sit in the middle of… Read More
What is an authentic conversation, and why is it important we focus on having them with consumers at this point in time? Crystal Mackay of Loft32 says that an authentic conversation is focused around the point that we are all real people — no matter our position, job title, or industry. Even more importantly, it’s… Read More
Let’s face it — the prairies are no stranger to winds. However, Wednesday’s wind events have wreaked some intense havoc across southern Alberta and southern Saskatchewan, and the pressure system is expected to continue heading east. This isn’t just a matter of 20 km/hr winds — many areas have experienced 80 km/hr and up winds,… Read More
When it comes to farming, there are many moving parts and uncontrollable variables. How do you manage all the risk? Steph Berlett of Agromart Group says that we have to do everything in our power to manage the variables that are in control. “Everything we do in farming is risk management. We’re banking on the… Read More
With prices at multi-year highs, all eyes in the grain market were on the United States Department of Agriculture’s (USDA) first report of the calendar year on Tuesday. And the reaction to the report did not disappoint. The futures market responded bullishly to the January World Agricultural Supply and Demand Estimates (WASDE), with old crop… Read More
It’s that time of the year where we are through the rush and excitement of the holiday season, and things to look forward may seem few and far between. The “winter blues” are very real. The days can be cold and the hours of daylight are short. If you’re looking for some validation for things… Read More