Category: Advocacy

Celebrate the food you love on Canada’s Agriculture Day

February 13 marks the second annual Canada’s Agriculture Day, a day to “celebrate the food we love.” Everyone involved in the agriculture and food industry is encouraged to celebrate in their own way — from hosting an event, to posting their agriculture pride online and through social media channels, or by engaging with customers and… Read more »

Building consumer trust is our responsibility, says ‘Farmer Tim’

Tim May says he’s “just a farmer down the road.” But the Rockwood, ON dairy farmer — better known as ‘Farmer Tim’ in the social media world — and his 43 cows are certainly punching above their weight in the fight to help consumers understand what really happens on the farm these days. Three years… Read more »

A salute to Canadian ag: McConnell to receive Order of Canada on Wednesday

One of Canadian agriculture’s greatest champions will be honoured at Rideau Hall in Ottawa on Wednesday, January 24th. Kim McConnell, a founder of AdFarm, has been appointed to the Order of Canada for his leadership in promoting Canada’s agricultural industry and his extensive engagement in causes supporting youth, entrepreneurship and rural communities. Established in 1967… Read more »

What should a farmer look like?

Whenever I watch television, it doesn’t take very long before a dentist or doctor appears in a commercial, telling you which toothpaste to use or what to buy to live a healthy life. In those ads, the main spokesperson (or actor) is wearing a white coat. That white coat is used as a sign of… Read more »

Inside ‘The Real Dirt on Farming’

Where can Canadians find everything they need to know about farming all wrapped into a neat 60-page package? It’s all in The Real Dirt on Farming. Farm & Food Care Ontario officially unveiled the newest version of its flagship public outreach publication last month. This new Real Dirt is the fourth edition since the project’s inception in… Read more »

No, agriculture won’t be quiet, Mr. Ross

We often hear that farmers need to tell their story. Farmers need to speak up and make sure their concerns are heard and are understood by politicians and consumers. Too many times our messages seem to fall on deaf ears with left and right leaning governments. However, last week’s #farmers4NAFTA campaign by U.S. farm groups and… Read more »

25 years of memorable SWAC moments

The Southwest Agricultural Conference (SWAC) will mark its 25th anniversary on January 3rd, when the two-day conference unofficially kicks off Ontario’s winter farm meeting season. In Part Two of our video series looking back at a quarter century of SWAC, we hear from a host of conference organizers and participants who share their favourite memories of… Read more »

Growing farm leaders $1 at a time

How do you grow a farm leader? SeCan and their seed customers are doing it one dollar at a time. Entering its fifth year, the SeCan Grow A Leader program has now contributed more than $200,000 to 4-H in Canada. Last month, the company presented a cheque for $64,880 to 4-H, representing $1 from every… Read more »

Food Evolution movie now available on your screen

Opportunities to watch Food Evolution, the new documentary focusing on scientists’ views of GMOs, have been few and far between. But that all changes today with the release of the film on iTunes and Amazon. RealAgriculture attended a premiere of the film in Guelph, Ont., in June, but since that time the film has struggled… Read more »

Building Canadian food and farming attitudes from the ground up

What’s the value of public opinion? That’s a question I find myself asking more often these days. In a democracy, public opinion should matter and politicians and policy makers should have a strong understanding of the people’s will when making public policy. But should they give the people what they want? Today we have no… Read more »

Case IH dealer showcases precision technology and celebrates Canada150 at the same time

Canadians across the country are celebrating Canada’s 150th birthday in unique ways. Some of you may have enjoyed a local Canadian wine, increased your maple syrup consumption or planned a special Canadian holiday, but how about planting a corn maze that showcases your pride in Canada from the sky? Kucera Farm Supply Limited, a family… Read more »

Kelly Daynard named executive director of Farm & Food Care Ontario

Farm & Food Care Ontario has named its new executive director. Kelly Daynard, who had served as interim executive director since January 2017, has had the interim tag removed from her title. “The board of directors is unanimous in its decision to hire Kelly to lead Farm & Food Care Ontario. She has a strong… Read more »

Food Fear: A call for action

This editorial was written by Brenna Mahoney, director of communications and stakeholder relations for Cereals Canada. As I scrolled through my Facebook this morning, I came across a treasure trove of misinformation and fearmongering. Some of my friends writing in the comments how they agree that our food system is a big conspiracy and we… Read more »

Canola Eat Well celebrates Canada’s 150th birthday

“Canola is a great Canadian product. We are celebrating it!” This year marks Canada’s 150th anniversary, and at Manitoba’s CanolaPalooza, it was echoed throughout the day that canola has been an important part of Canadian agricultural history. “You are celebrating Canadian food and farmers when you buy canola products, and that’s 43,000 farmers across Canada,”… Read more »

Agvocate — do you embrace or avoid this term?

Agvocacy, agvocate, advocating for agriculture… As a farmer or rancher, do you like these words? Do you embrace these terms? Whether you embrace “agvocacy” or avoid it, what would the implications be in five years if the entire sector adopted your position? Producers tend to have strong positive and negative reactions to the activity of… Read more »