How many of you have been at an agricultural meeting and heard the phrase, “the industry needs to speak with one voice.” At first glance this would seem like a very plausible and likely strategy but lets really think about this and analyze it. Do you really think that the cattle lobby will ever really… Read More

I was somewhat surprised a month ago when I spoke about social media at the North American  Consulting School (NACS).  The room was full of agriculture consultants whom were all very passionate about the industry.  I was expecting a very like warm sort of response to my presentation with a maybe a few fellow self-described… Read More

Farmers take serious pride in “feeding the world.” Even though farmers take the challenge head on and produce safe food for consumers around the world many people still go hungry.  Fortunately farmers participate in programs like the Canadian Food Grains Bank to try and combat world hunger. The Canadian Food Grains Bank has the following… Read More

This weekend is Mothers Day which means many farm families will be spending some very valued time together.  Mothers fill some very vital roles in the faming operation.  Some moms run tractors, some mom’s do all the administrative work, and some mom’s make sure the harvest crew is fed.  In many farm families that I… Read More

As a futurist Bob Treadway spends a lot of time thinking about the future. Some people ponder the past and analyze why things happened while Bob tries to consider and analyze what is going to happen in the future.  The debate on the future of agriculture is an ongoing discussion and many have differing opinions…. Read More

Many of you have heard me talk about the weekly agriculture get together on Twitter called #Agchat.  This is where agriculturalists gather to discuss a weekly topic.  The session is usually hosted by Michele Payn-Knoper and provides a great outlet for people to debate, collaborate and possibly even solve some agriculture issues and topics. The… Read More

Food is at the center of the world right now.  Between the movie FoodInc, Michael Pollan on Oprah and the many new-reports commenting on the dangerous side of agriculture, it is time that agriculture makes is voice heard. Now before you click on somewhere else because you think I am going to talk about Twitter… Read More

Troy Hadrick is a great model for agriculture producers.  Troy is not only a rancher in South Dakota but he also firmly understands the need for producers to tell the story of agriculture.  Agriculture has never received the attention it is getting now from the mainstream media.  Never before has agriculture had defend itself so… Read More

There is a very large mainstream interest in food and how it is produced.  As a result, agriuculture practices have never been under so much scrutiny and inspection from the general public.  Studies show that farming is a very trusted profession by the masses but there are still some highly critical opponents.  In many ways… Read More

Editors Note (Shaun Haney): Many of you know that I am a big believer in Twitter and other social media tools as a powerful communication tool for yourself and your business.  Social media is a great cost effective way for agriculturalists to tell the story of agriculture to the masses.  A twitter friend of mine,… Read More