What is an authentic conversation, and why is it important we focus on having them with consumers at this point in time? Crystal Mackay of Loft32 says that an authentic conversation is focused around the point that we are all real people — no matter our position, job title, or industry. Even more importantly, it’s… Read More

How do we recruit the next generation of agriculture employees? Reaching out and attracting new generations and talent into agriculture may be the next challenge facing our industry. Furthermore, as our society has evolved over the years, it seems that each new generation is further removed from agriculture. To explain some strategies to attract these… Read More

I’ve been having a difficult time lately — I’m in a bit of a slump, you could say. After some conversations with coworkers and colleagues throughout the agriculture industry, I’m realizing that it’s not just me. The holiday season is a tough time for many. The days are so short. We remember those that we’ve… Read More

If you’re a 4-H’er, you’re more than aware of Show Your 4-H Colours Day, which is annually held on November 4. Typically, this means the gathering of thousands of youth, volunteers, alumni, and supporters from coast to coast to celebrate 4-H by giving back to their communities, all while wearing their favourite shade of green…. Read More

In a recent RealAg LIVE feature with Michelle Miller (aka The Farm Babe), the issue of advocacy in agriculture came up. Promoting the industry and connecting with consumers has become more important, but how does agriculture amplify its voice? Miller, and others, think a celebrity might be the ticket. They would appeal to the general… Read More

A first-of-its-kind partnership between Ontario’s TVO and the Dairy Farmers of Ontario has not received the warmest welcome by some of its viewers and readers. TVO is a publicly-funded educational television network and media organization operated by the Ontario Educational Communications Authority, a Crown corporation owned by the Government of Ontario. Dairy Farmers of Ontario… Read More

When Burger King launched a lemongrass and methane-filled advertisement that grossly misrepresented farming, Michelle Miller was having none of it. So, the farmer and speaker from Iowa who goes by “The Farm Babe” contacted Burger King and invited them out to her farm. The result was a new commercial and a new conversation about sustainability… Read More

I know I’m not alone when I say the recent decision by the Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA) surprised me. I’m also likely not alone when I say the decision made me incredibly angry. And angry for a few reasons, I might add. Angry, because I assumed (wrongly) that my name… Read More